November 18, 2018
Are the gatekeepers really dead?
Interesting discussion about current state of the music industry.
It is not the era of the end of the gate keepers. They have just shifted the form. Form record label talent finders and managers to anonymous playlist curators. And they are even harder to reach that were those guys behind the labels.
People may say that youtube is like MTV but without the gate keepers but on the other hand what is the point of MTV when only 3 people are watching it?
So the conclusion is that gatekeepers are not dead but moved their form and position to another (even more unvisible) places.